Page 7 - Brand Guidelines
P. 7
LOGO USEAGE
The logo must be in either blue and cream, blue, grey, cream, or black. The cream (white can be substitued only when no other choice is available) logo can be featured on solid colored back- grounds, especially when used in other city books. Single-color logos may be featured on patterns or photography.
The logo may occaisonally be used as only the icon or only the text on comunications pieces — for example letterhead, enve- lopes, or in-store graphics. In all other capacities, specifically outward facing material, the logo must be seen in its entirety.
Core Logo
Single-Color Logos
o
o
o
o
l
l
l
i
i
i
n
n
n
n
d
d
d
g
g
o
o
n
n
g
d
a
n
u
d
r
n
o
d
a
a
n
u
u
r
r
o
o
