Page 6 - Brand Guidelines
P. 6
STYLE GUIDE
COLOR PALETTE
The colors draw from San Francisco, the first Noodling Around city. The blue is taken directly from a photo of the summer sky, the cream is from the facade of classic Victorian townhouses, and the grey is the early morning fog, before the sun starts shining through. Because the primary audience for Noodling Around, the palette is somewhat feminine without being overt- ly so, so as not to detract male customers.
Each city book will have its own color palette that reflects the hues of that particular city, and palettes will be developed as those books are written.
C 72%
M 47%
Y 0%
K 0% Hex: 4F7DBF
C 1%
M 2%
Y 10%
K 0% Hex: FDF6E4
C 0%
M 0%
Y 0%
K 80% Hex: 58595B
