Page 14 - MeetMarkCampbell

The Home Valuation Process
Determining the value of your home comes from looking at a Comparative Market Analysis (CMA),
considering infuencing factors and the relationship of a comprehensive marketing plan with a pricing strategy.
Comparative Market Analysis Influencing Factors
In the CMA process, we will review A number of factors infuence
related properties recently active buyer interest in both their
and sold on the market. Recent willingness to make a purchase
sales are the strongest and the price they are willing to
indicator of what a current pay. Some factors like consumer
buyer and current seller are able confdence, the state of the
to contract for a successful close, economy, availability of money
resulting in today’s fair market and interest rates, are important
value. Sold properties illustrate considerations outside of our
the relativity of home location, control. Other signifcant factors
features and salability with buyer are also fnite, such as the
interest. Current listings will location, size and features of the
indicate the level of competition home. The condition of the
and homes being compared home also has a substantial
against your property. impact on buyer interest and
their evaluation of what the
home is worth when compared
to competing listings.
EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.
Marketing & Pricing Strategy
In addition to consideration of
a CMA and infuencing factors,
it is important to consider the
impact a comprehensive,
quality marketing plan will
have in reaching the widest
breadth of current homebuyers,
and their perception of the value
of the home. The presentation of
your property impacts whether a
homebuyer puts it above or below
the value of your competitors. In
short, they see the home as worth
more or less than the others.