Page 6 - MeetMarkCampbell
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Custom Marketing Strategy
Marketing The Lifestyle Of A Home
First Steps First Two Weeks
√ Complete Home Preparation & Staging √ Enter listing into the multiple listing services system
√ Professional Photography of Home & Neighborhood √ Enter listing into NextHome National Listing
√ Film and Produce Custom Video of the home Distribution program to feature property on top
√ Prepare and review all disclosures homebuyer searched sites and distribute listing on
√ Create Home package to keep on site for Buyers hundreds of websites
to preview (disclosures, reports, property & √ Post new listing marketing on Social Media sites
neighborhood profile) √ Host first Broker’s Tour
√ Write out property description, highlights, features, √ Host first weekend open house
facts, etc. for use in all online and print marketing √ Follow up on buyer calls, emails, text messages and
materials showing requests
√ Prepare disclosure package for buyers and agents √ Host wine and cheese evening open house
√ Prepare Seller’s estimated closing sheet √ Private showings as requested by buyers and agents
√ Host second Broker’s Tour
√ Host second weekend open house
Pre-Listing Preparation
√ Create high quality, professionally printed
home brochures Next 30 Days
√ Create and mail just listed postcards
√ Book, Create and Submit Print Advertisements √ Traffic results of the national listing distribution
√ Create custom property website (photos, description, exposure
facts, disclosures, showing schedule, etc.) √ Continuously update property profile and showing
√ Install High Quality and Viable Listing Signage information on the MLS, Trulia.com, Zillow.com,
√ Set up Mobile Connect marketing program Homes.com, Realtor.com, Yahoo.com and other sites
√ Send E-Flyer of property information to all √ Continue private showings and open houses
area agents until pending
√ Send preview invitation to local network of agents √ Provide updates on buyer and agent responses from
√ Email property information to out of area agent showings/open houses
networks √ Review market conditions, changes and
√ Deliver letter and open home invitation to neighbors price position
√ Create neighborhood board of information on √ Qualify interested buyers and prepare presentation of
property, lifestyle and local resources for property any offers
showings and open houses
EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.
