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FIRM PRACTICE MANAGEMENT
Deliver business
insights with CAS 2.0
Client advisory services is the fastest-growing service
area in the profession, and some firms have begun to
differentiate themselves by providing not only financial
services but also strategic business insights.
By Anita Dennis
lient advisory services (CAS) is the fastest-growing FINANCIAL CAS AND BUSINESS INSIGHTS CAS
service area in the profession (see the sidebar, “CAS Most firms start their CAS journey by offering “financial
C By the Numbers”). As the area matures, some firms CAS”: cloud-based financial services, typically delivered
have moved from solely providing financial CAS to bring- through a standardized dashboard of financial information
ing clients deeper business insights. In doing so, they have (see the graphic “CPA.com CAS Practice Maturity Model”).
differentiated themselves by elevating their position to that of Financial CAS involves providing accounting services and
strategic business partner for their clients. Learn how — and technologies up through the point of taking on controller-
why — firms have taken this step. ship duties for companies that don’t have this expertise in
