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WORKSHOPS & PRESENT A TIONS

Wednesday, October 20 • Understanding the economics of the carrier and
the reinsurance companies
Anatomy of a Fronted Program – • What program administrators need to bring
How Program Administrators Can Leverage to the table
Expanding Fronting Options • How to manage the process through the collection

8:30 AM – Lower Level, Herberger Ballroom and presentation of your program data
Tom Gillingham, NFP
Brian Cohen, Arden Programs Making the Most of Your Marketing Dollar:
Desmond Bohan, BMS Re Where You Should Be Focusing Your
Jerome Breslin, Clear Blue Insurance Group Spend, and Why
Lee Brenner, Swiss Re 10:00 AM – Lower Level, Herberger Ballroom

Many program administrators have seen their capacity Emily Hathcoat, Risk Placement Services, Inc.
limited due to the hardening market conditions, through Jim Flynn, ONEFIRE, Inc.
no fault of their own. Learn how you can take control of Rich Look, Vertibrands Marketing
your program by forming your own reinsurance panel.
In this highly interactive session, we will walk through each In this session, participants will learn:
step of how you can create your own panel of reinsurers • Methods for measuring marketing ROI – what you
to support your specific program. The presentation will should be measuring and why
highlight key learning insights so you can understand the • Most effective marketing channels for branding,
process and avoid potential pitfalls. Takeaways will include: demand generation and client engagement
• Using a hybrid or fronted vs traditional carrier • Best practices from IMCA Showcase Award
for your program – pros and cons winning campaigns
• Hybrid or fronted carriers are not all the same –
how they work

TMPAA 21st Annual Summit 15