Page 5 - IMDNE Open House Guide
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Is My Property Right For An                                                                                      Why Have a Price Range?


               Open House?



                                                                                                                                           The only true indicator of value is the
               YES! All properties can be sold this way.                                                                                   price you can achieve and NOT how

                                                                                                                                           much your property goes on the
 An OPEN HOUSE event allows many interested parties to   It works best when the property is just coming                                    market for.

 view your property at the same time. This way of selling   onto the market but, if it has been on the market

 houses has been tried and tested and is very successful   with another agent for a while, it can still work.                              A price range allows buyers to weigh up

 in many parts of the world including the USA and   Remember, the only reason a property doesn’t                                           where they think the property sits within a

 Canada. In fact, it’s so popular in these countries that it   sell is down to price. You will need to be open                             market that they are already researching

 is the preferred method of selling houses.   minded about the price range to stimulate                                                    and then to make an offer based on what
               interest but, done right, it will succeed.                                                                                  they feel it’s worth in comparison to other

 This creates excitement which often results in multiple                                                                                   properties they may be viewing.

 offers leading to the best price being achieved.
                                                                                                                                           This is the KEY to a successful Open House.

                                                                                                                                           Get it right and the rest of it falls into
 Open House works best where there is a wide price
 With Open House, we   range rather than an asking price.                                                                                  place. Get it wrong and no-one will be
                                                                                                                                           knocking at your door. It really is as simple

 could find you a buyer to   The concept works because every property is                                                                   as that!




 pay the best price for   worth something to someone. So, whether you                                                                      The low end of the price range may make
                                                                                                                                           you nervous to begin with but once you
               own a million pound mansion or a studio flat, you

 your property, fast.  can still sell by Open House.                                                                                       understand that it’s just to get people
                                                                                                                                           through the door you can relax knowing

               HOUSES                                          FLATS                                                                       that you will never have to accept an
                                                                                                                                           offer that you’re not  completely

               BUNGALOWS                                       MAISONETTES                                                                 happy with.












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