Page 103 - SC2 example

STOKKESTOKKE 103

NURSERY ACCESSORY

MERCHANDISING

Separate the product concepts, making sure to have a clear concept differentiation in the accessory presentation so
the consumer can focus on one concept at a time.

✓ Showing double representation of products creates an overall cleaner impression, and has more of an impact
visually.

Please note that the following assortment plans are based on global attachment rates.

✓ Ensure accessory displays are commercial to your market.
✓ Review sales and attachment rates of accessories and merchandise the gondolas accordingly.

NURSERY ACCESSORIES