Page 107 - SC2 example

STOKKESTOKKE 107

STOKKE FLEXI BATH ™
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MERCHANDISING & DISPLAY PRINCIPLES

✓ The Stokke Flexi Bath presentation shall always be in the store’s bath section (for stores segmented by category). If there is no bath
section or competitive products in the store, Flexi Bath can be presented with Stokke Nursery products.

✓ Always present an open Flexi Bath, in the colour that is commercial to your market, with Newborn Support and one set of Flexi Bath
Cups on shelf to show how the product works, and the benefit of the Newborn support.

PAGE 13 - Part of ‘Perfect Store Standards - Minimum Space Requirements’

• Utilise retailer’s wall / gondola / end of display in bathing section for the most dominant presentation, or Implement Stokke display to
secure full concept and accessory presentation.

• If Stokke display is being used, make sure that it is placed within the bathing section, next to competitors, on a prominent and visible
spot, easy to access for consumers.

• When utilising the retailer’s wall/gondola, make sure that Flexi Bath stock is displayed front facing, so the packaging acts as the concept
communication.

• Flexi Bath Cups are to be displayed with the display bath with stock available on the stand or gondola.

• The Hooded Towel shall be displayed together with Flexi Bath, in all available colours.

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STOKKE FLEXI BATH™