Page 39 - SC2 example

STOKKESTOKKE 39

STOKKE STEPS ™
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MERCHANDISING & DISPLAY PRINCIPLES

• If Bouncer and 2 chairs are displayed in the Steps concept display:
✓ Freestanding Bouncer displayed on cabinet podia (not placed on the floor podia)
✓ Chair with Bouncer (footrest on lev. 1)
✓ Chair with Baby Set, Tray and cushion (footrest on lev. 2)

• OR if Bouncer and 3 chairs are displayed on the Steps concept display:
✓ Freestanding Bouncer on cabinet podia (not placed on the floor podia)
✓ Chair with Bouncer (footrest on lev. 1)

✓ Chair with Baby Set, Tray and cushion (footrest on lev. 2)
✓ Plain Chair (footrest on lev. 4)

✓ Use the same colour on all chairs on display to highlight the growth concept. Use same textile colour on Bouncer and Cushion for a
premium look.
✓ If commercial for your market Steps Chair Cushion can be shown on 4th chair or preferably as a secondary placement in the nursery
display or around a table.

✓ Accessories shall be presented front- facing, either on Stokke displays or on retailer’s displays.

Page 13 - Part of ‘Perfect Store Standards - Minimum Space Requirements’

• The chair’s facing should be presented sideways (90 degrees) from the communication panel forward facing towrads traffic flow.

• The chairs shall grow backwards from how the consumer interacts with the display.

• Present the additional wood colour as a secondery placement on a separate display, around a table, and/or in Bouncer department.

• No additional elements such as dolls and teddybears shall be presented on the displayed products.
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STOKKE STEPS™