Page 43 - SC2 example
P. 43
STOKKESTOKKE 43
STOKKE STEPS ™
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MERCHANDISING PRINCIPLES BOUNCER SECTION
✓ The Stokke Steps Bouncer shall always be present in the bouncer section in store, preferably as close
to competitors as possible (e.g. on retailer wall/gondola).
✓ Present Stokke Steps Bouncer on retailer’s shelf or Bouncer Display next to competitors.
Page 13 - Part of ‘Perfect Store Standards - Minimum Space Requirements’
• The Bouncer shall be reclined to the lowest position (1) when displayed as standalone product.
• Always include newborn insert and toy hanger on bouncer that is on display.
• No additional elements such as dolls and teddybears shall be presented on the displayed product.
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STOKKE STEPS™
