Page 46 - SC2 example

STOKKESTOKKE 46

SEATING ACCESSORY

MERCHANDISING

Separate the product concepts, making sure to have a clear concept differentiation in the accessory presentation so
the consumer can focus on one concept at a time.

✓ Showing double representation of products creates an overall cleaner impression, and has more of an impact
visually.

Please note that the following assortment plans are based on global attachment rates.

✓ Ensure accessory displays are commercial to your market.
✓ Review sales and attachment rates of accessories and merchandise the gondolas accordingly.

3 Steps to Accessory Merchandising

1. Layout the products as the customer would shop them, beginning with new born, into baby, into classic.

Do not mix product types on a panel i.e. Tripp Trapp with Steps.
2. Ensure you have reviewed your sales numbers so the display is commercial to your market / retailer
3. Balance your colours either starting with light colours into dark OR girl / boy pallets

SEATING ACCESSORY