Page 47 - SC2 example
P. 47

STOKKE                                                                         47


                                                         SEATING CATEGORY


                                  TRIPP TRAPP ACCESSORY MERCHANDISING GONDOLA 1






                                                                                            TRIPP TRAPP SEATING GONDOLA 1
                                                                                            Display & Equipment                          To order
                                                                                            Gondola 1-section                                         1
                                                                                            Spear dbl 250 (set of 2)                                  8

                                                                                            Rails                                                     7
                                                                                            Wall shelf 600 x430                                       2





                                                                                            Products                                     Capacity
                                                                                            Tripp Trapp Baby Cushion 2 x 3                            6
                                                                                            Tripp Trapp Classic Cushions 8 x 3                      24
                                                                                            Tripp Trapp Jnr Cushion 2 x 6                           12

                                                                                            Tripp Trapp Harness                                       6
                                                                                            New Born Set                                              1
                                                                                            New Born Set Textiles                                   14
                                                                                            Tray                                                      6

                                                                                            Tripp Trapp Baby Set                                      3


         3 Steps to Accessory Merchandising

         1. Layout the products as the customer would shop them, beginning with new born, into baby, into classic. – Do not mix product types on a panel
            i.e. Tripp Trapp with Steps.
         2. Ensure you have reviewed your sales numbers so the display is commercial to your market / retailer
         3. Balance your colours either starting with light colours into dark OR girl / boy pallets
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