Page 56 - SC2 example

STOKKESTOKKE 56

STOKKE ® STROLLERS

MERCHANDISING & DISPLAY PRINCIPLES

• Present Stokke stroller collection together

✓ Present car seat on chassis OR car seats are to be freestanding in conjuncation with Stokke Stroller display

✓ Present each stroller concept by showing 2 configurations per stroller most relevant for your market.
• Minimum presentation is 4 strollers on display: 1 Stokke Xplory, 1 Stokke Trailz /terrain or classic wheels, 1 Stokke Scoot + 1 additional stroller
to be selected according to market relevance.
✓ If two Trailz chassis on display the seat unit will be displayed with Terrain Wheels and Carry cot with Classic Wheels

✓ Present additional strollers styled with winter/summer/style kit, and relevant accessories, on 2nd strollers only, and in windows/campaign
areas.

✓ Accessories shall be presented front- facing, either on Stokke displays or on retailer’s displays.

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PAGE 13 - Part of ‘Perfect Store Standards - Minimum Space Requirements’

• Strollers on display shall always be presented parent-facing only, and styled with relevant accessories. Use one colour per stroller
concept, to clearly differentiate within the Stokke stroller collection.
• Styling to be added to the strollers. Depending on season (and markets) Sleeping Bag or Fleece Bag shall be included in the Carry Cot.

Please see next slides for inspiration.
• No additional elements such as dolls and teddy bears are to be put on the stroller.

• Note: Recommended tire air-pressure for Trailz Terrain Wheels is 0,7 bar/10,2psi (Canada: 0,5 bar). Remember to check regularly!

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STOKKE STROLLERS