Page 82 - SC2 example

STOKKESTOKKE 82

STOKKE SLEEPI T M & STOKKE HOME™ DRESSER
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MERCHANDISING & DISPLAY PRINCIPLES

• Stokke Sleepi and Stokke Home Dresser to be presented in the same wood colour - Wood colour and textile combinations to be chosen
based on market relevance.

✓ 1 Stokke Sleepi Mini, with Fitted Sheet, Bumper & Canopy
✓ 1 Stokke Sleepi displayed in Toddler mode, with Sheet, Nursery Blanket

Textiles presented on Mini and Sleepi should match in color and/or pattern

✓ 1 Dresser and Home Changer

Terry cover shall always be implemented when presenting Home Changer.

✓ Concept communication is to be placed in conjunction with the exhibition. One form of concept communcation is acceptable, ie product tag only.

PAGE 13 - Part of ‘Perfect Store Standards - Minimum Space Requirements’

• Stokke Sleepi textiles are to be placed on a gondola or wall next to the exhibition.

• Displayed products shall be styled with relevant accessories to create an in setting product experience. See Styling Guide on the next

pages for further details. Styling accessories are to be found in each store or locally sourced – ensure what you put on dipslay is premium.
• Use Stokke flooring or displays/carpet to take ownership to space when working with free standing exhibitions.

Flooring and Wallpaper

• Wall paper: Black Beech Grey/ Photowall (see instructions on how to order https://stokke.my.salesforce.com/015?fcf=00lD0000001Pjfr)
• Flooring options: Weitzer parquet (from Venlo) or Epoxy white NCS 0500 N gloss 50 (for A stores + own stores only

• Wood lamella walls: please contact retailprojects@stokke.com for specifications

Consult with retailprojects@stokke.com if planning is needed.
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STOKKE SLEEPI™