Page 78 - SC2 example
P. 78
STOKKESTOKKE 78
STOKKE PRAMPACK T M
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MERCHANDISING & DISPLAY PRINCIPLES
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The Stokke PramPack™ exhibition should be independent to the Stokke Stroller exhibition:
• In stroller section
• In travel-product section
• On an accessory gondola
• On the news podia
• Utilising the retailer’s display solutions:
• Wall
• Column
• Floor / free standing
✓ Show the product in use - preferably with a stroller packed inside, to make it is easy for the consumer to understand the PramPack
concept.
PAGE 13 - Part of ‘Perfect Store Standards - Minimum Space Requirements’
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STOKKE PRAMPACK™