Page 19 - KZN Top Business Women - eBook 2023

Empowering other people with the same techniques and skills,

in their business or in their personal life, will make more impact globally.

A lot of the behaviours people display are just programmes, She added, “From my practical point of view, I am
Founder True Awakenings says Anneme. “They are unconscious habits and if we are passionate about what I do. Every single achievement for
experiencing challenges based on what we experienced me is when I see the light switch on in one of my clients.
nneme Coetzee founded and owns a company in our past, then that’s what I want to change/heal. That’s what gets me to go and do more.”
called True Awakenings that specialises in I embarked on this journey of self-discovery and
A Neuro Linguistic Programming (NLP), individual self-development.” A future goal is to create a ripple effect, which is why NLP
coaching, certification training and corporate training. training has become part of the business. Anneme said
The business is built on the values of empowering people This journey to empowerment, and knowing what being she realised, when she faced burnout a few years ago,
because empowerment, to Anneme, means freedom. disempowered feels like, is the inspiration behind what that if she wanted to heal the world, she could not do it
gets Anneme out of bed each day and to continue to go on her own. Empowering other people with the same
She explains, “I’m passionate about healing people. on. “Everybody has a story and when I recognise that in techniques and skills, in their business or in their personal
Healing doesn’t necessary mean that people are broken someone else, all I want to do is help them change it and life, will make more impact globally. Anneme said, “My
or ill, but that there are unconscious triggers, behaviours, have the pain go away. So that inspires me.” goals will stay the same and that is to help as many
habits, and programmes that are holding them back. people as I can while I’m here.”
These unconscious patterns prevent them from being Uncomfortable challenges
empowered and living the life of their dreams.” Follow that passion
Commenting on the challenges she has faced, Anneme
Anneme does individualised coaching programmes said that many people have recently experienced similar In giving advice to others, Anneme says to stay grounded.
to work with people where they find themselves challenges including economic stress, looting, floods, “Know yourself. Discover what your true skills are and stay
currently and to help them build and enhance the lockdown etc. in your lane. Don’t compete with other people because
resources that they have within themselves. The goal your skills are unique to you and designed to make you
is to reach that empowered state where they can live However, she said that these challenges have forced us, successful, so follow that passion. In other words, follow
life on their terms, whatever that might be. She hosts as mankind, to do things differently. “We only grow when your own true north, your own compass.”
group coaching programmes or bespoke trainings things get uncomfortable, as much as I don’t like challenges,
to companies. Anneme also does skills training and I also, paradoxically, love them,” Anneme explained. “The more you are grounded and the more you know
facilitates certification training for those who want to A business challenge Anneme has is marketing her who you are, the more confident you’ll be. The more your
be certified in NLP techniques. services; she has a solution to problems that people self-worth will express itself in a healthy and authentic
don’t know they have. She explains that she needs to way and everything that’s in alignment with your true
Childhood experiences self cannot help but show up.”
describe her services authentically so that potential
“I believe that voids create our values, so the pain clients don’t feel they’re being pitched to in a sales Commenting on what she does for time out Anneme
points that we experience in our lives, influence how conversation. Anneme added that she is genuine about laughs, “I have a toddler – that’s forced time out.”
your values are formed and what becomes important helping people evolve through their challenges. Having However, she says that her daughter is very grounding
to you,” explained Anneme. Much of her motivation to authentic conversations around solutions in a way that for her and that she loves taking her to the beach and just
heal originates in her own childhood experiences, which builds trust, is she explains, how she can assist. spending time with her.
made Anneme fascinated with understanding human Anneme’s biggest dream when she was a little girl was to She also enjoys spending time with friends and family
behaviour. This fascination forced her to unconsciously study psychology. Life had its ups and downs, so Anneme as that’s how she recharges her batteries and stays
and passionately pursue the answers that she was never ended up going to university. “When I stumbled connected to those who are near and dear to her.
looking for; the deeper understanding of what drives across NLP, it felt like I won the Lotto. All the bells went
human behaviour. off and I thought this is it. I’ve finally found what I want to Being part of the KZN Top Business Women initiative
means recognition, accountability, and credibility, said
“I think that when you embark on a journey looking for do,” she explained. Anneme. “I like being humble and behind the scenes. I
answers for your own situation and when you know how Anneme is proud of the fact that she is a master trainer like the work to speak for itself, but in terms of being able
to solve it for yourself, it makes it easier to solve it for of NLP with the American Board of NLP, and the highest to help other people, I need to be out there, and so I’m
other people as well.” trained female on the African continent with them. grateful for this opportunity to do just that.”

- 17 -