Page 154 - KZN Top Business Portfolio 2024/5 - ebook

SUPAHOT

MISSION
Our mission is to bring the best water heating systems to
the market, based on our core values of service, quality,
longevity and customer engagement.
KEY PERSONNEL
CEO & CFO: Shaaz Moosa
GM: Emil Claasens
Executive National Sales Manager: Faheem Ally
CEO:
Shaaz Moosa CONTACT DETAILS
Full Name of Company: SUPAHOT HEAD OFFICE
Nature of Business: Geyser manufacturing Tel: +27 (0)10 271 3030
Products: Electric geysers and solar geyser systems E-mail: info@supahot.co.za
Date Established: 2018 Website: www.supahot.co.za

VERSATILE GEYSER SOLUTIONS
SUPAHOT’s goal is to be the go-to company for versatile
geyser solutions.
The company’s journey started in 2018 when Shaaz
Moosa took over and rebranded the Franke range. Since
then, they have worked day and night to bring their
customers only the best in geysers.
Breaking into this business has had its challenges
as the company’s competitors had set the barrier to
entry very high through dealing with nationals and
the insurance industry. In order to meet the same
standards, SUPAHOT needed to bring together the
best manufacturing machinery and the most skilled
staff. They have succeeded and are now one of only
three manufacturers in the country. Their strategy
for breaking into an already monopolistic market has
been quality and localisation. This strategy required a
campaign to create awareness of their products quality
characteristics among end users – particularly among
plumbers.
Geyser Design
SUPAHOT’s geysers are characteristically different
from existing manufacturers and competitors; they
have gone back to the basics of geyser design which is
durable, functional and more efficient for the customer
and plumber.
In addition, they are not cutting costs: SUPAHOT’s
anode is larger which adds considerably to the lifespan

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