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General Manager Emil Claasens with part of the team at SupaHOT’s manufacturing facility.

of a geyser. They’ve kept a galvanised endcap whereas Their products boast high quality and durability,
the market, for cost savings purposes, has moved to designed to last longer and work better. Certified as
plastic. While the endcaps are much more expensive energy efficient to save you money!
than plastic, the benefits are that metal retains heat Ahead of the Industry Norms
better than plastic and consequently is more energy
efficient. It is also more robust. The SUPAHOT facility has the capacity to produce about
20 000 units a month, and these are distributed through
The geysers are made according to ‘world class the retail market, both independents and nationals.
methods’, as such each of the components of Shaaz Moosa, CEO and CFO says, “Geysers are a highly
manufacture has received close scrutiny. An important monopolised market in South Africa, and the major
aspect of a geyser is the welding, and the welding is players have monopolised the market, dictating pricing,
performed by the best robotic welding machines in the as well as how and where you buy their product. Our
world, used by car manufactures, the likes of Toyota, components are universal and can be bought anywhere.”
Porsche and BMW. To give their valued customers the best in geysers,
The enamelling process is the next most important SUPAHOT have looked at innovative ways to adapt
aspect of manufacturing. They have a world-class to the current needs of the clients and be ahead of
dry powder coating process undertaken by an the industry norms. With this in mind the SupaSo7ar
electrostatic system, and the geyser’s boiler is baked system came to life. The system has several key features
at 840°C to cure and bake the enamel. that ensure that it has both state-of-the-art pieces of
equipment and value for money; making it the best
But SUPAHOT haven’t stopped there. They are option for a wide range of clients. Even though this
constantly looking for ways to innovate and improve on offering is energy efficient and equipped with the latest
their geysers, such as introducing a specially designed technologies, it still keeps in line with the company’s
foaming agent created by a chemical engineer and as mission to be a versatile geyser solution to plumbers
of 2024 added another anode to assist the first andode everywhere.
with corrosion. Moosa says he would ultimately like consumers to be as
The foam between the boiler and the outer case further aware of the features of their geyser as they are today of
assists in retaining the heat, which in turn regulates their television sets, fridges and other appliances in their
how often the thermal element kicks in. This process homes – as the geyser is also an appliance.
makes SUPAHOT geysers in aggregate more energy “A geyser is an electrical item, and I want to make the
efficient than their competitors – bearing in mind all end user – be it the plumber or the homeowner – more
geysers have to comply with new regulations requiring aware of the different products available, as well as their
they are B rated (as opposed to the old less energy- differences. They shouldn’t buy a geyser brand just
efficient D rating). because they have to or used to which is the norm – the
must make an informed decision.”
Due to the better quality and components, the cost
of the geysers will consequently be more expensive Moosa says a plumber can install any element he
by a margin of perhaps 15% but their pricing will be chooses. He says the company strives to service the
market related. plumber, homeowner and retailer.

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