Page 49 - KZN Top Business Portfolio 2024/5 - ebook

The Bell Tri-wheeler, now in the F-series generation, based on the Bell Tri-wheeler, and underground
is still in production and used extensively in sugar dump trucks that have an autonomous ready
farming and forestry. Many older models remain in platform and are equipped with the same industry-
operation, which speaks volumes about the build leading safety features and production advantages
quality and longevity of Bell machines. found in our surface ADTs.
Global ADT Specialist Bell Forestry & Agriculture
The early 1980s saw the arrival of Articulated Dump The cornerstone of Bell in its formative years, the
Trucks (ADTs) imported from Europe. Although company sees long-term value in strengthening and
effective and versatile, Bell saw room for improvement growing its Bell Forestry and Agriculture business
and fine-tuned their design to better cope with the unit. The well-established Tri-wheeler, Haulage Tractor
harsh operating conditions common in Africa. and Timber Truck have evolved to keep abreast of
technology advances to offer improvements in safety,
Today, through a passion for innovation and
continuous improvement, the company is recognised comfort, and productivity. The company has also
introduced new products, such as the Skogger, Log
as a global ADT specialist and manufacturer with Pro, Cane Pro and UltECO Slew Loader, to provide
the largest and most advanced range in the world.
The current E-series generation ranges from 18 niche mechanised solutions.
to 50t suited to construction, infrastructure, bulk Within South Africa Bell distributes the JCB Agriculture
earthworks, mining, and quarrying. Bell is also range alongside the Bell Forestry and Agricultural
influencing global ADT trends with its 4x4 ADT range, range providing a customised range of equipment
led by the ground-breaking 60-ton 4x4 crossover that appeals to the broader farming community.
concept, the B60E, which targets high production Bell Equipment Sales South Africa
operations where poor underfoot conditions limit the
suitability of rigid dump trucks. In South Africa, Bell is also a full range materials
handling distributor and an equipment supplier thanks
As a technological innovation leader, Bell has to strategic partnerships with global manufacturers
pioneered several features geared at improving such as JCB, Finlay and Kobelco. This enables Bell
productivity and safety while delivering the lowest to complement its own mining and construction
cost per tonne of material moved. In addition, Bell range with diverse equipment including wheel
Equipment’s proprietary fleet monitoring system, loaders, excavators, backhoe loaders, telehandlers,
Fleetm@tic®, enables customers to manage their fleet skid steers, forklifts, compaction machinery and a
according to their operating environments. material processing product line. Distribution and
As an Original Equipment Manufacturer (OEM), Bell support take place through Bell Equipment’s network
has three distinct business units, Bell Mining & Con- of 22 Customer Service Centres strategically located
struction, Bell Underground Mining, and Bell Forestry throughout the country.
& Agriculture. Each provides a dedicated focus in terms Our Bell Culture
of both product development and support.
Bell Equipment employs locally and is an integral part
Bell Mining & Construction of the communities in which it operates. Listed on
Bell Articulated Dump Trucks are at the core of the the Johannesburg Stock Exchange, the group takes
company’s mining and construction business, which its responsibilities as a corporate citizen seriously
is complemented by the Bell Versatruck programme, purchasing from local supplies wherever possible
which offers niche custom equipment, such as water and investing in meaningful outreach opportunities
tankers, hooklifts, flat decks and fire trucks, based on with a particular focus on education, training, and
the proven Bell ADT chassis. development, both internally and externally.
Highly customisable, Bell Tracked Carriers provide a The strength of the Bell brand lies in the strong family
durable short-haul solution for construction sites with values of integrity, honesty, accountability, and respect
soft underfoot conditions that require low ground that are the foundation of the business. Customers are
pressure machines either for environmental or traction valued as part of the extended Bell family, creating a
reasons. unique and healthy working environment.
In 2024 the company started production of the Bell Our motto ‘Strong Reliable Machines, Strong
Motor Grader range. Reliable Support’ represents our customer-devoted
beliefs, ideals and ethical stance throughout our
Bell Underground Mining manufacturing, distribution and support network that
With a focus on meeting the future needs of under- provides technical backup and advice to our customers
ground mining, the company has the Bell Rockscaler, around the globe for our world-class products.

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