Page 69 - KZN Top Business Portfolio 2024/5 - ebook

The other flagship show making big waves in KZN is
The Drive Show hosted by Stacey and J Sbu.
The station also offers the widest variety of hit music
in the province. Not only does ECR keep listeners
entertained via conventional means, but the station
also offers unrivalled, innovative multi-media
solutions. As an evolving media brand, ecr.co.za
delivers on average over 575 000 unique browsers and
over 1.5 million page views per month, making it one
of the top three radio station websites in South Africa.
In one week, the station reaches 3.9 million people on
Facebook and boasts 430 000 post engagements and
400 000 video views.
Some of the recipients from 2023’s Big Favour Season Of Sharing
The station’s ongoing research keeps East Coast Radio initiative where 165,848 meals were served.
highly relevant and part of the ethos of KwaZulu-Natal.
ECR is rooted in the social fabric of KZN, hosting some
of the province’s biggest events.
East Coast Radio Big Walk: The family-friendly event
attracts 20,000 participants to Durban’s promenade.
This thread of social and community cohesion carries
through at East Coast Radio’s Summer Body Bootcamp.
The station brings together people who have a love for
fitness and the outdoors. The Bootcamp, which sees
over 300 fitness enthusiasts participating in a live two-
hour workout session with experienced trainers, is an
amalgamation of celebrating every body type, KZN’s
beautiful weather and NO.1 Hit Music.
Over 20,000 participants marked two decades of the East Coast
Likewise, the East Coast Radio Business Breakfast has Radio Big Walk 2023.
become a key event on the annual KZN corporate
calendar. The station play host to the country’s top
forward thinkers, thought leaders and strategists.
East Coast Radio goes beyond radio, each year the
station galvanises hundreds of thousands of listeners to
care for the less fortunate through their CSI initiatives.
Award-Winning on- air programming such as The Big
Favour and the stations key CSI, Season Of Sharing all
plug into parent company, Kagiso Media’s “building
communities for good’’ ethos.
Powered by creativity, East Coast Radio has an array
of world-class and award-winning podcasts for you to
enjoy whenever, wherever. A prime example would
be African Story Magic with the legendary Gcina
Mhlophe. A proud collaboration between Mhlophe
and East Coast Radio. Gcina shares many of the tales
you grew up with plus new stories – to keep the magic
of African storytelling alive for new generations.
Sourcing new talent and developing existing talent,
crafting, and supporting an in-house culture of
excellence and being at the forefront of innovation Gcina Mhlophe’s award winning African Story Magic forms part of the
have all contributed to East Coast Radio’s success. exclusive bespoke podcasts in partnership with East Coast Radio.

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