Page 68 - KZN Top Business Portfolio 2024/5 - ebook

EAST COAST RADIO
(ECR)

Customer Base: 1 169 000 listeners
No. of Employees: 90 (including independent contractors)
Auditors / Accountants: PricewaterhouseCoopers
Bankers: FNB
KEY PERSONNEL
Managing Director: Mzuvele Mthethwa
Commercial Manager: Malani van Huyssteen
Programming Manager: Travis Bussiahn
MD:
Mzuvele Mthethwa Marketing Manager: Tanya Davis
CONTACT DETAILS
Full Name of Company: East Coast Radio, a division of Head Office: Umhlanga
Kagiso Media (Pty) Ltd Physical Address: 313-315 Umhlanga Rocks Drive,
Nature of Business: Radio and media industry Umhlanga Rocks, 4320
Services / Products: An English medium entertainment Postal Address: P.O. Box 25095, Gateway, Umhlanga
brand. Our commercial product is advertising space, Rocks, 4321
branded content, endorsements, sponsorships and Tel: +27 (0)31 570 9495
partnerships both on-air and digital. E-mail: hazelp@ecr.co.za
Date Established: October 1996 Website: www.ecr.co.za

KZN’S NO.1 HIT MUSIC STATION
East Coast Radio is KwaZulu-Natal’s number one for hit
music and creating memorable moments that evoke
emotions, connecting families to KZN and the world.
East Coast Radio currently boasts a loyal listenership
of 1 169 000 people. ECR listeners are energetic,
love living by the coast and place a lot of emphasis
on their lifestyle. They’re a fun-loving bunch and
big supporters of events hosted by KZN’s favourite
commercial radio station.
East Coast Radio’s core target market is between 25 - 49
years old with an equal split between male and female,
in SEM 7 - 10. In terms of race, this is the most diverse
audience in KZN.
The majority of listeners are responsible for selecting
brands and making purchases for the household.
East Coast Radio provides award-winning entertain-
ment with shows like The Breakfast Show hosted by
Darren Maule, Sky Tshabalala and Carmen Reddy. The
team are well-known and loved members of the East
Coast Radio family.
Carol Ofori takes to the air from 9:00 to 12:00 and
Darren Maule, Sky Tshabalala and Carmen Reddy Danny Guselli from 12.00 until 15.00

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