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LEARNING TO EXCEL IN BUSINESS!



            Biz               CORNER                                focus on education on the
                                                                     “Right now, there is a big

                                                                    coaching front.  A more
                                                                    educated entrepreneur who

            TALK                 MARLENE                            understands business when they
                                                                    are given the opportunity to
                                 with Business Coach
                                                                    get investors/funders on board,
                                 POWELL
                                                                    or if they have to simply use
                @coachmarlenepowell  @actioncoachmarlene            their own money, will have a
                                                                    better knowledge on how to get
                                                                    a solid return on their financial
               large group of aspiring   received by our beneficiaries on   investment. In a nutshell – the
               entrepreneurs came     the programme. It managed to   more entrepreneurs learn the
        A ogether recently under      cement some of the learnings   more they will earn.”
               t
        the guidance of business coach,   we had taught formally through   “Leverage” can teach invaluable
        Marlene Powell to play a game!    various workshops and coaching   business lessons, including how
        Not any old game, but Leverage:   sessions all whilst having fun!    to:
        The Game of Business that     It challenged the way business   ■   Assess the difference between a
        was devised to teach business   decisions were made. Learning
        owners to help them to become   in this informal atmosphere     business that is set to succeed
        more successful in business.  was the order of the day and     and one that is destined to fail.
                                      made the teaching even more   ■   Supercharge a company’s
          Leverage: The Game of       memorable. We certainly hope     growth through sound
        Business was the first of its kind   that the gains our beneficiaries     business strategies.
        to be introduced by the Sekela   took from this session will help   ■   Apply vital business principles
        (SA Homeloans Enterprise      them to explore more in terms of     to build and grow your
        and Supplier Development)     the kind of decisions they make     company.
        Programme. The game was       and how they have an overall   ■   Uncover new opportunities for
        facilitated by Marlene at the   impact on the rest of their     growth when they appear.
        Premier Hotel in Umhlanga for   business growth.”           ■
        a group of entrepreneurs, some                                 And much more!
                                       Marlene Powell, who has run
        of whom she has been coaching   a successful business franchise
        over the past two years on    for more than 14 years in     To find out more contact Marlene Powell
        behalf of Sekela.             KwaZulu-Natal explained that   on www.linkshare.co.za/marlenepowell
                                                                    or 083 479 4471
          Commented Pam Nene,         the Leverage game teaches
        Sekela’s Senior Manager,      participants more in three hours
        Transformation, “The Leverage   than some business courses do in
        game was extremely well       three days.



         SUPPORTING A HYBRID WORKFORCE





         Contributed by Everest Strategic   Get the right message to the right  The omnichannel   solutions and the advisory we
         Communications               people                        communications platform for   provide consider the operating
                                       Fully remote workers don’t   today’s hybrid world          environment, the stakeholders
             or many organisations,   need to know when the parking                               within which you operate,
             the pandemic proved that   lot is being painted or the fire   Today’s workforce has different   and financial sustainability.
        Femployees can be just as     alarms are being tested – and   needs than the workforce of 2019.   By working with us you are
         productive working remotely as                             Consequently, organisations have   supporting a 100% black
         they would working from the   overwhelming them with       had to learn how to connect with a   woman-owned business that
                                      communication will create
         office. So, we believe that hybrid   digital fatigue.      changing workforce and continue   is in tune with contributing
         work is here to stay. You will                             to drive company initiatives.   meaningfully to society. In our
         notice that vacancies are being   Find the right balance    For many companies, internal   team, we prioritise working
         advertised as on-site, hybrid or                           communication teams were at the   with youth thus contributing to
         remote. But it is important to   When you host internal events,   centre of this effort and forced   job creation.
         note that supporting a hybrid   make sure you balance on-site   to solve challenges related to   Our experience of over 25   Zama Luthuli (Founder & CEO of
         workforce looks very different to   and online speakers to give   employee engagement, health and                      Everest Strategic Communications),
         that of supporting an all-remote   everyone an equal opportunity   safety, hybrid work, and more. As   years in corporate environments
                                                                                                  and more so at executive levels,
         or on-site workforce. One key   to participate.            leaders in omnichannel employee   assures you of our depth of
         challenge is ensuring that the                             communication and workplace   expertise and strategic focus. We
         employee experience is equitable   Cut friction            technology, we know what’s
         between all workers, and that no   Make sure the audience can   required for a successful internal   don’t just offer PR services, but
                                                                                                  we consider how our solutions
         one feels left out or unappreciated.   easily participate from anywhere.  communications strategy.   have an impact within the
         How can you make sure remote,   Ensure all parties understand                            different departments or units
         hybrid, and on-site employees get   the importance of having   Everest Strategic
         the same opportunities during   the right return-to-office   Communications is well-     internally and amongst your
         meetings and events?         communications in place to    positioned to strategically   targeted audience. 
                                                                    support organisations that
          Let’s look at some of the tips that   support hybrid workers. Your   seek to outsource aspects
         Aoife Kearns, senior director of   office looks different than it   of their public relations,   (Source: Engage 2022 report)

         International Communication at   did before the pandemic, and   stakeholder management,   For more information, please contact us at
         LinkedIn, spoke about.       you probably have several     corporate marketing, corporate   www.everestcommunications.co.za
                                                                                                  LinkedIn – Everest PRComms
                                      new guidelines and policies.    social investment, and overall
          Make sure that the entire   All workers need access to
         workforce recognises that people   these updates, both before   corporate affairs functions.
         are joining from anywhere, and   returning to the office and   We understand that the
         there shouldn’t be any bias toward   while in the office.   financial sustainability of your                           Natalie Keegan (Regional Director,
         on-site workers.                                           business is top of mind. Our                                Everest Communications – KZN)




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