Page 25 - Shango Case Study

GoShango.com
As a strategic branding and marketing system, the Shango website is perhaps the company’s most valuable and productive asset. It is the front-line, world-facing presentation of Shango’s brand, values and products. It seeks to differentiate Shango from its competitors as an example of what an American cannabis company can and should be.
Of course, the site provides the requisite information about Shango, its products, store locations, current promotions, events and news. But it also emphasizes consumer education about various important cannabis topics and issues, especially the responsible use of cannabis products and protecting the health and safety of children.
Expository content and blog development are integrated into BRAND’s comprehensive digital
marketing strategy to optimize search results and drive organic and branded traf c. This
The Company
includes creating multiple smart landing pages that recognize and respond to speci c
search terms.
Shango, a subsidiary of Rexroad Marquis Corporation (RMC), is an integrated cultivator,
processor, distributor and retailer of premium cannabis products based in Portland, Oregon. To better serve Shango’s growing B2B wholesale distributor network, BRAND is developing a It is also an emerging leader in the exploding American Cannabis Industry.
back-end portal to facilitate product pre-ordering. We are also creating a dedicated content
category to assist Shango’s sub-licensee retail partners and educate prospective sub-licensees. Currently, Shango has cultivation facilities in Oregon and Washington, and ve retail stores in
the greater Portland area. The company is poised to enter new markets for cannabis opening in BRAND is responsible for all site functional and content development, as well as ongoing Alaska, Arizona, California, Hawaii and Nevada. It is also planning to extend its presence across maintenance. Due to the importance of the website, GoShango.com (2.0) is already under
the country as other states legalize recreational and/or medicinal cannabis.
development and is scheduled go live in August 2017. The new site will integrate a variety
of new and enhanced SEO and CRO techniques. Shango is commited to:
• Rede ning cannabis as a positive and respected addition to the nationwide marketplace.
• Changing how millions of Americans responsibly purchase, use and enjoy cannabis.
• Transforming the production and sale of cannabis products into a prosperous business, as well as a pro table investment.
• Creating America’s rst and nest national cannabis brand.
SCORE BIG WITH PREGAME
SAVINGS!
For a limited time, Come into any Shango store and kickoff your Super Bowl weekend with discounts on quarter ounces that will take you to the endzone.
Buy any quarter ounce of Shango Premium ot Private Reserve Flower and get $5 OFF, Buy any 2 quarter ounces and get $15 OFF, Buy any 3 quarter ounces and get $25 OFF, Buy any 4 Quarters and get $35 OFF your total ower purchase! Come intercept these big savings before the big game!
*While supplies last. Offer not good on Chong’s Choice Flower ore Shango Easy Flower*
Define. Differentiate. Dramatize.
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