Page 26 - Shango Case Study

Shango Public Relations
In a market where traditional marketing and advertising tactics are strictly regulated and have a reduced impact, Public Relations becomes the most powerful and cost-effective method of creating and sustaining mass awareness of Shango’s brand, products and leadership. BRAND has developed a PR media machine that regularly reaches and in uences a local, regional and nationwide audience of consumers, political leaders, industry leaders and potential investors.
BRAND’s PR strategies and tactics have showcased Shango’s products and stores, its Grand
Opening and promotional events, and its developments and accomplishments. They have
turned challenges and even legislative disasters into opportunities for Shango to shine alone in
The Company
the media spotlight. High points include:
Shango, a subsidiary of Rexroad Marquis Corporation (RMC), is an integrated cultivator,
•proSctaetseswori,ddeisctorivbeurtaogreaondf trhetaGilrearnodf Oprpeemniiunmgscoafnanlal b ivsepSrohdanugctos rbeatsaeildstionrPeso.rtland, Oregon.
It is also an emerging leader in the exploding American Cannabis Industry.
° Shango’s stunning, agship Win Sivers store in Portland became the Media’s go-to
location for reporting breaking cannabis-related news.
Currently, Shango has cultivation facilities in Oregon and Washington, and ve retail stores in
the greater Portland area. The company is poised to enter new markets for cannabis opening in
• Oregon’s early recreational cannabis sales announcement.
Alaska, Arizona, California, Hawaii and Nevada. It is also planning to extend its presence across
the countErystasbolitsherdsStahtaensgleogasliztheeregcore-taotiloncaltiaondf/orr rmepeodritciingalnceawnnleagbisl.ative and regulatory
° developments. Shango is commited to:
• Implementing Measure 91 and the rst day of legal recreational cannabis sales in Oregon.
• Rede ning cannabis as a positive and respected addition to the nationwide marketplace.
° National, regional and local news coverage live from Shango Win Sivers.
• Changing how millions of Americans responsibly purchase, use and enjoy cannabis.
§ Established Shango a major player in the nationwide Cannabis Industry. • Transforming the production and sale of cannabis products into a prosperous business, as
• Comedy legend, Tommy Chong, visits Shango stores to launch his signature Chong’s Choice well as a pro table investment.
cannabis line.
• CreatinLgoAcaml eTrViccao’sv errsatgaendre ancheestdn8a9ti2o,n4a8l7cPaonnrtalabnisdbhroaunsde.holds. °
• Shango executive media tour of major cities in new and emerging cannabis markets. ° Personal, one-on-one interviews with speci c media outlets.
§ Introducing Shango Premium Cannabis.
§ Educating residents about cannabis bene ts, responsible use, child safety, etc..
• Positioning Shango as the host location for Oregon’s cannabis legislation and regulatory announcements to the Media, and related press conferences.
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