Page 27 - Shango Case Study

Shango Public Relations cont’d.
The value of this exposure is exponentially greater than its cost. Since the rst Shango retail location opened its doors in October of 2014, our PR initiatives have generated story and photo placements, video, radio and print coverage, op-ed columns and general media buzz, totaling:
• More than 2 BILLION consumer impressions
• More than $20 MILLION in equivalent advertising value
The Company Shango Grand Openings
Shango, a subsidiary of Rexroad Marquis Corporation (RMC), is an integrated cultivator, processor, distributor and retailer of premium cannabis products based in Portland, Oregon. It is also an emerging leader in the exploding American Cannabis Industry.
Currently, Shango has cultivation facilities in Oregon and Washington, and ve retail stores in the greater Portland area. The company is poised to enter new markets for cannabis opening in Alaska, Arizona, California, Hawaii and Nevada. It is also planning to extend its presence across the country as other states legalize recreational and/or medicinal cannabis.
Shango is commited to:
• Rede ning cannabis as a positive and respected addition to the nationwide marketplace. • Changing how millions of Americans responsibly purchase, use and enjoy cannabis.
• Transforming the production and sale of cannabis products into a prosperous business, as well as a pro table investment.
• Creating America’s rst and nest national cannabis brand.
Define. Differentiate. Dramatize.
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