Page 23 - American College of Allergy, Asthma & Immunology 2025 Marketing and Educational Grant Prospectus

PATIENT AND PUBLIC
VISIBILITY
www.AllergyAndAsthmaRelief.org
Drug Allergies: What You Need to Know to Stay Safe Side effects to prescription or over-the-counter
the immune system. Symptoms of drug allergies
with true allergic reactions – those that involve
medications are common and often confused
guidance and supervision of an allergist. This procedure can only be done under the of the medication to be safely introduced. threatening reactions like anaphylaxis (which
can range from mild rashes to severe, life-
About Drug Allergies A drug allergy occurs when your immune allergic reactions to drugs 10 or more years
breathing, or collapse). People who experienced
may cause lip or throat swelling, difficulty
system reacts to a medication as if it were a ago are unlikely to still be allergic. A procedure
(e.g., acute reactions), or within hours to days either within minutes of taking a medication harmful substance. Drug allergies can occur drug challenge is negative,
whether you are still allergic. If your
called a drug challenge can help determine
When an acute drug allergy reaction occurs, it’s of taking a medication (e.g., delayed reactions). allergy, and you can take
you no longer have an
and other mediators to reject the medication. antibodies which cause the release of histamine because your immune system recruits cells and (Mediators are substances that regulate If you’ve ever experienced
when needed.
(or similar medications)
the medication in question
release of these mediators affects the body, reaction is to protect against further harm, the inflammation.) While the intent of the immune allergist can confirm your diagnosis and develop
a reaction to a medication, an
but, in a few cases, can be severe and even life- unleashing an allergic reaction. This can be mild you receive the safest and most effective
a personalized treatment plan that ensures
Histamine and other mediators can cause threatening. have had a prior reaction and you remain
care. If you need a medication to which you
within minutes to a few hours after taking the mild to severe symptoms that typically appear again with the same or similar medications
truly allergic, it may be possible to be treated
While any medicine can trigger a drug allergy, medication and sometimes can develop later. procedure which allows small, increasing doses
through desensitization, a ground-breaking
certain medicines carry a greater risk depending 1
on an individual’s genes. Women and people Continued next page
Patient Education
liance for successful treatment than allergies Few chronic diseases are more dependent on patient eodnugcaptaiotinenatnsdancodmthpe public searching for accurate information. and asthma. The College is an authoritative source am consumer websites on allergy relief and averages 400,000
The College operates one of the most highly trafficked
unique visitors monthly.
Find an Allergist Locator
Digital Ad Campaign
Consumers looking for allergists need to only type in thneir zip code to receive the names, addresses and telephoo numbers of College members in their vicinity. They als
A YouTube digital ad campaign will greatly increase exposure and views of the allergist/patient successo video. The video will be targeted to audiences wh
have allergic conditions.
aign – $15,000 per month Digital camp
Online Brochure
The College has many patient education titles in the form of online/
www.AllergyAndAsthmaRelief.org
printable brochures
explaining various
Managing Your Allergies During Preg
suffer from allergies. If you’re one of en
In the United States, 1 in 5 pregnant wom
nancy
allergic conditions. These
you were managing your conditio them – and
•
or worsening sym experience new
before pregnancy – you may n successfully
Your all
like drowsiness.
about the s ptoms and/or have questions
•
to carry on day-to-day activities.
ergies are interfering with your ability
allerg afety and efficacy of your current
y medications and treatment.
You’ve had rea
or stingi ctions to foods, medications
ng insects.
are provided on the
allergies and enjoy a hea el
With the right care, you can saf y manage
lthy pregnancy.
your
If your nose starts getting stuffy in
Why is my nose
always stuffy?
Allergy s
Allergy Symptom
College member website
wom symptoms are the same for pregnant
of pregnancy” or pregnanc or rhinitis
trimester, it could be “vasomot the second
an en as they are for non-pregnant women
Examples include:
d can vary daily, monthly, or seasona
lly.
occurs in up to 30% o is syndrome – which
confused with a cold, th y rhinitis. Often
and soften. membranes in the nose to swell
causes mucus f pregnant women –
for allergists to hand out
• Sneezing
• Itchy, watery e
yes
nigh t and may make you cough or gag at
can resul Nosebleeds and/or postnasal drip
• Sore or itchy throat
away soon after pregnancy ends. goes
t. The good news? Pregnancy rhinitis
to their patients, place in
• Sinus congestion
• Runny nose
As a first defense, your allergist or prena
Allergy trigger avoidance
Talk with you
• You have hay fev
r allergist if:
er or other
symptoms that don’t involve duce
care provider may rec tal
ommend ways to re
ent portals, etc. They
year.
allergy symptoms several mont
hs out of the
strate medications. Thes
Dust Allergies
gies vary by your allergy type. e
• Antihistamines and over-the-counter
medications do not control your allergy
• Use a vacuum with a HEPA filter or a wet patiformti
symptoms or cause unw
elcome side effects
your home, but giv aning
mop to reduce dust in the air when cle
are lorful, in
1
possible, sw e someone else, if
eeping duties.
Continued next page
easy to un
co derstandaanvde,
comprehensive. Most titles are available in bothEnglishandSpanish.Sponsoriscreditednwaimthea)” signature line: “Supporteedobryp(ryoduurctolmogpoa.ny
along with your corporat
$25,000
see a customized map showing their office locations e and travel distance. The sponsor will receive home pag acknowledgment of support and direct links back to its
own site.
$75,000
Allergist
and Patient Success Videos
Videos on specialty related topics can be created and
posted to the College YouTube channel, youtube.com/
allergists, and within relevant copy on the College public website. Popular topics receive from 10,000 to 100,000 views. Sponsor’s logo will be included at the
end of each video.
$60,000 per video
Spanish-language video – $60,000 per v
AnimatedPatientVideo
Animated videos explain specialty-related topics fromd
a patient’s perspective. These brief videos are createe. and posted to the College YouTube channel, youtubge com/allergists, and within relevant copy on the Colle public website. Popular topics receive from 1,000 to end 30,000 views. Sponsor’s logo will be included at the
of each video.
We strongly encourage supporting a digital campaigtnhe as a companion piece to the video to drive traffic to
animated patient video.
$45,000
Phone: (847) 725-2291 · Email: lindacullison@acaai.org
Prospectus | 23
ideo