Page 7 - LDBD Magazine - Issue 22 - Jan Feb Mar 2018
P. 7

ASCAP Executive




                                                                  Cristina has more than 10 years of experience in music
                                                                  and entertainment. Prior to ASCAP, she worked at
                                                                  Viacom overseeing all aspects of the Music Matters
                                                                  campaign at BET, booking, programming and curating
                                                                  talent for major events including; A3C, SXSW, monthly
                                                                  showcases, internal packages/commercials, and internal
                                                                  TV shows.


                                                                  Cristina also managed Music Matters tours for artist such
                                                                  as J Cole, Tyga, Mindless Behavior, Marsha Ambrosia,
                                                                  K. Michelle and Kendrick Lamar. During that time, she
                                                                  handled a Music Matters album compilation with Sony
                                                                  and producer Salaam Remi, and helped program, curate
                                                                  and manage the Music Matters stage for the first BET
                                                                  Experience in 2013.


                                                                  Miss Chavez started her career as an intern in 2006 at a
                                                                  local and renowned San Francisco radio station (106
                                                                  KMEL) working for the street team. In 2007 she landed
                                                                  an internship at BET, PR department. The following year
                                                                  Cristina worked closely with the then SVP of Music,
                                                                  Programming and Specials, Stephen Hill and his assistant.
                                                                  Throughout her college career she would work for the
                                                                  company’s major tent-poles and shows i.e. Spring Bling,
                                                                  Celebration of Gospel, Crank that Vote,106 & Park and
                                                                  more. After graduating she went on to become the interim
                                                                  assistant to Stephen Hill for nearly a year. She then went
            Cristina Chavez is passionate about finding new
            musical talent and helping to build creative careers. As   on to coordinating for the Talent Department then on to
            the Associate Director, Rhythm & Soul department at   manage her precious gem Music Matter.
            ASCAP she brings new songwriters, producers and artist
            to the organization by cultivating new and existing music
            industry relationships. She also produces and books all                      ASCAP
            of the LA events such as; ASCAP's On the Come up                7920 West Sunset Blvd, Third Floor
            showcase in LA, SXSW ASCAP stage, as well as
            educational panels, songwriting camps, ASCAP Expo,                   Los Angeles, CA 90046
            co-branded ASCAP events and ASCAP Urban award
            shows.




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