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Section 4





                             Failure to Diversify





            Diversification is one of the most important factors in limiting
            financial risk. You need to spread your wealth across a variety

            of investments, so that a downturn in one sector of the stock
            market, the economy, or one particular stock isn’t devastating

            to your investment portfolio.

               This sounds like common sense, but I see this basic rule

            of investing violated time after time when I meet with new or
            prospective clients. Many 401(k) plans offer company stock

            as part of the investment offerings in the plan. Since 401(k)
            plans have become commonplace over the last 30 years, many

            investors end up with a large part of their retirement portfolio
            invested in just one stock.


               Diversification is important because market conditions and
            the economy change over time, and some investments in your

            portfolio will outperform others. Diversification will also smooth
            out some of the volatility in your portfolio in a down market or

            bad economy.









                          Chapter 4: The Most Common Investor Mistakes
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