Page 5 - Show Guide Digital

WHAT’S THE ROI OF MARKETING?

(AND WHAT’S THE POINT?)

14:15 - 14:45 WEDNESDAY // KEYNOTE HALL
12:30 - 13:00 THURSDAY // KEYNOTE HALL
ROI seems like a simple concept. by which they make the decision
You do one marketing activity, you to choose an accountant. We’ll
check to see if you got business talk about what specifically you
from it, and decide whether to do measure (and why, and how), and
more. In this session we’ll review the “ROI patterns” to look for in your
what your potential buyer is own marketing which are different
actually thinking, and the process than other people’s patterns. SEMINAR HIGHLIGHTS

KAREN REYBURN
MANAGING DIRECTOR,
THE PROFITABLE FIRM
An expert female voice in a male-
dominated industry, Karen is well sought
after as a speaker, presenting and
speaking for organisations such as Xero,
The Institute of Chartered Accountants
of England and Wales (ICAEW), BKR
International, AccountingWeb, and
Thriveal CPA Network, to name a few.

10 ELEMENTS OF THE
DIGITAL FIRM

11:45 - 12:15 WEDNESDAY // KEYNOTE HALL
13:30 - 14:00 THURSDAY // KEYNOTE HALL

Technology is at the forefront of to fundamentally change what
the whirlwind of change in the they do and how they do it. This
profession today. Technology session will present a blueprint
itself however is simply the for change and present a case
enabler. Firms have a unique for transition to a fully digital
once in a generation opportunity accounting firm.

WILL FARNELL
FOUNDER & DIRECTOR
OF FARNELL CLARKE

Will set up Farnell Clarke in May 2007
having worked as an efficiency and process
consultant for a top 4 accounting firm.
Farnell Clarke was one of the first 100% cloud
practices in the UK achieving this status in
2009. Farnell Clarke has seen average year
on year growth of 37%. Delivering this rate of
sustained growth has provided many lessons,
the good, the bad and the down right ugly.

Headline Sponsor ACCOUNTING LIVE 2018
2018 #AccountingLive 5