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THE FUTURE OF FINANCE
          THE FUTURE OF ACCOUNTING


                  IS THE END OF ACCOUNTANCY

                  (AS YOU KNOW IT)








                  You cannot have missed massive advances in technology which have sped into our lives at
                  an ever-increasing rate in recent years. This is, of course, having a significant impact on many
                  aspects of our professional and personal lives.
                  Whether for the better or worse (in   the numbers and translate them   advice they are able to offer is far more
                  most cases probably both), every   into tangible, real advice and   valuable, enabling business owners
                  business and sector has been affected   recommendations.          to overcome obstacles, maximise
                  in some way by technological     A big benefit to clients is that they will   opportunities and minimise threats to
                  advancement, and accountancy is no   pay less for traditional accountancy   their business.
                  exception.                       services. Already compliance services   Business is a complex web of finance,
                  With the right systems and tools,   are seen as an enforced purchase by   processes, products, sales, marketing,
                  computers can easily perform tasks   many businesses and there is strong   innovation and people. A business
                  like tax preparation, reconciliations   competition between accountancy   might be family owned, franchised
                  and make short work of bookkeeping.   firms and fintech new entrants to the   or have complex shareholding
                  Increasingly sophisticated technologies   market.                 arrangements. There will be multiple
                  allow accountants to enhance their   CLIENT BENEFITS              motivations with varied short and
                  traditional ways of working, meaning   The advantages clients will enjoy   long term goals. That’s why the best
                  that accountants are no longer simply   goes far further than just saving a few   firms won’t just have accountants to
                  “bean counters”, but professionals who   quid on their accounts, bookkeeping   provide advice – they’ll have a team
                  are able to use these tools to be of   or payroll services though. The   of experienced business experts, who
                  even greater value to their clients.  stereotypes of number crunchers and   can offer guidance and insight from a
                  As a profession, accountancy is   “bean counter” jokes have plagued   range of perspectives. At my practice,
                  certainly not exempt from technology-  accountants since the dawn of the   we’ve put together a team of highly
                  driven change. In fact, financial   profession – and perhaps once upon a   experienced business advisors each
                  technology (fintech) is radically   time, these had a basis. Now however,   with extensive ‘hands on’ business
                  disruptive to traditional accountancy   things are very different. I’m loud,   experience. They are not accountants
                  on many fronts, and like many sectors,   extrovert, tattooed and rarely seen out   but work closely with the team to
                  AI is very likely to replace many job   of my (designer!) jeans and trainers -   provide an exceptional range of
                  functions. While this a concerning   and yet I’m director of two financial   support services.
                  prospect for many in the industry,   service firms! Accountants can of   This is where the future become
                  the most forward-looking firms are   course be as interesting and diverse as   really interesting and exciting for
                  actually very comfortable about the   any other profession – but at the same   accountants and their clients. Business
                  fact that in the near future, provision   time who would want to be the client   advice combined and informed
                  of basic compliance services will no   of an accountant that wasn’t good   by financial expertise is a powerful
                  longer require the time and services   with numbers?              combination. Business owners and
                  of expensive qualified professionals.   I’d argue that number crunching   their management have always had
                  Cloud-based technology that is   alone hasn’t been enough for some   coaches, mentors and Non-Executive
                  faster, more effective and even more   time – and especially looking forwards,   Directors they could turn to – in the
                  accurate than humans will be used to   just being good with numbers isn’t   future those services will be available
                  provide most traditional accountancy   enough anymore. The accountancy   from your accountant. Clients will
                  services.                        firm of the future will of course need   benefit not only from expert financial
                  Future-focused accountants are   “numbers” staff, but the true value   professional support, but also from
                  already actively focusing their energy,   they can offer clients will be in using   access to a business expert with a
                  not on resisting change, but on taking   those numbers and a wealth of   strong support team of qualified
                  the opportunity to be of even greater   business experience and acumen   professionals.
                  value to their clients.          to help businesses succeed, not in   The end of accountancy as you know
                  FOCUSING ON THE FUTURE           compliance.                      it is already underway. “Bean counter”
                  New tech tools free up accountants’   Good accountants will work closely   stereotypes will probably continue to
                  time to focus on providing higher-  with clients to understand and   bash accountants for a few more years,
                  value services, using their professional   address their needs. The numbers   but the industry is changing - and it’s
                  insight and capabilities to “read”   will be important, but the insight and   fantastic news for business.




                  AUTHOR:
                  CARL READER - THE BUSINESS EXPERT
                  Carl is a highly sought-after and internationally recognised leading business
                  expert and advisor to small businesses. His focus is on offering straightforward,
                  accessible advice to entrepreneurs and businesses. Carl has significant business
                  experience and expertise and has worked with thousands of businesses of all
                  sizes.
                  He is a highly successful entrepreneur and businessman, heading up d&t, a
                  multi-award winning accountancy firm.



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