Page 58 - Town of Newcomb Comprehensive Plan - 2010
P. 58

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                          Small budget for
                          Town Board/
                          •
                          Retain a consultant and appoint a committee to
                             work with him/her.  locally organized  Committee   events; small budget     Develop a promotional video to be posted on   for website     the Town’s web site.   improvements; small     Use multi‐media outlets such as social   budget for     networking sites (i.e. Facebook) to promote the   administrative costs;      $30,000‐$50,000 for     Develop new events such as an arts & culture   professional     weekend, music weekend, and golf weekend.   marketing services.     Create a Newcomb Arts Council to coordinate        year‐round arts activities.        Create a plan implementation/accomplishment

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                       Marketing & Branding  Develop a slogan/branding and marketing   •  strategy for the Town to include taking  advantage of its recreational, historical and   educational resources.                                                           • Utilize signage to drive traffic through  Newcomb along Rt. 28N to the Northway.   Recreation  Develop Santanoni as a more amenity rich   •  recreation facility to include expanded year‐ round recreational opportunities, improved  access for the disabled and concessions.  Develop a cross‐country ski trail network   •  incorporating the Town golf course and utilize  th
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