Page 59 - Town of Newcomb Comprehensive Plan - 2010

51 March 2010
Small budget for locally organized events; small budget for website improvements; small budget for administrative costs; $30,000‐$50,000 for professional marketing services. No Associated Costs Small budget for administrative costs (Town Budget) Small budget for administrative costs (Town Budget) Town of Newcomb Comprehensive Plan

Town Board/ Committee Town Board Santanoni Working Group • Town Board/ Working group

• • Town/

Retain a consultant and appoint a committee to

work with him/her. Develop a promotional video to be posted on the Town’s web site. Use multi‐media outlets such as social networking sites (i.e. Facebook) to promote the Develop new events such as an arts & culture weekend, music weekend, and golf weekend. Create a Newcomb Arts Council to coordinate year‐round arts activities. Create a plan implementation/accomplishments page on the Town’s web site. Promote lodging facilities. Host environmental forums and events; market the Town as an environmental education center (“living sustainably”). Coordinate heritage, environmental, edu

• • • Town. • • • • • • • •

Marketing & Branding Develop a slogan/branding and marketing • strategy for the Town to include taking advantage of its recreational, historical and educational resources. • Utilize signage to drive traffic through Newcomb along Rt. 28N to the Northway. Recreation Develop Santanoni as a more amenity rich • recreation facility to include expanded year‐ round recreational opportunities, improved access for the disabled and concessions. Develop a cross‐country ski trail network • incorporating the Town golf course and utilize th