Page 90 - Town of Newcomb Smart Growth Hamlet Plan - 2013
P. 90
Gondola Signage
Arena Signage
Hockey Rink Dasherboard
SUNY Plattsburgh, Plattsburgh, NY
The iconic Lake Placid olympic posters from the 1930s exclaim: Join us! Outdoors! Up Where
Winter Comes to Play. The same could be said for the strategy behind a recent campaign by
SUNY Plattsburgh. An agreement with O.R.D.A. places messaging in and around the Olympic
venues throughout the Lake Placid region.
The goal (pun intended—hockey fans: light the lamp) is to associate the Plattsburgh brand with
positive experiences that families have right here in the Adirondack Park.