Page 92 - Town of Newcomb Smart Growth Hamlet Plan - 2013

Brand Update Facebook Fan Page 400 + Fans

The Adirondack Theatre Festival,
Glens Falls, NY

The organization was under new creative
direction and determined it needed an
updated look to reflect the programming
and mission of the organization.

Trampoline Design worked to create
a mark that conveyed the roots of the
festival without pigeonholing it in a
Season Brochure cookie-cutter style.

The debut of the mark on Facebook
was central to the new approach and
commitment to relevance that ATF
desired. Posters, season mailer,
advertising and stationery followed
suit, demonstrating that ATF had done
its homework with tech and dress
rehearsal in order to offer a seamless
branding performance.

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