Page 107 - Stakis Consolidated Teaching Note

Strategic planning
Over the three eras the levels of strategic planning has

varied considerably.

Reo Stakis Andros Stakis Robertson & Michels
Mission & Market leader Accelerated Survival
objectives Market growth Restructure
penetration Diversification organisation
Related
diversification
Environmental Yes, knew what None, stuck to Yes, knew external
scanning customers wanted rigid ideas from environment
and would want in USA
future
Strategy Differentiation Differentiation Differentiation and cost
formulation Quality and service based
Strategy Dictated to Dictated changes, Back to basics.
implementation employees no Communicate with all
Personal control communication or operational
consultation managers/employees
Evaluation & Personal financial Re-finance from Compare results with
control control various sources to targets. Strict financial
Personal continue growth controls. Changes made
implementations of organisation if required
of required
changes
Table 2

Factors underpinning table 2.

1. Reo Stakis started well with his entrepreneurial

strategies, but failed when it came to
implementation and control, as the organisation

diversified into other market areas and was split into

divisions. Weakness
2. Andros Stakis, never followed any of the suggested

strategic planning processes. Weakness