Page 108 - Stakis Consolidated Teaching Note

3. Robertson and Michels, put together a firm strategic
plan, implemented it and put controls into place.

Strength

Brand

Once “Stakis” the brand, was created by Reo, it never

became a weakness, although it must have received

some bad publicity at the end of the Andros era.
Strength all three eras.

Leadership (organisational hierarchy)

Reo showed great leadership, using all of his
entrepreneurial skills to build his empire and creating the

Stakis brand. Reo researched what his customers wanted

and tailored his business to suite. He had foresight to see
changes in the external environment and took measures

to ensure his organisation could capitalise. When Reo

realised that it was not unusual for a casino to lose its

licence from the Gaming Board. He introduced a
graduate management-training scheme, to improve the

image of his casinos and demonstrate his rigorous

control methods. Reo had also put together a strong

board of directors, with a wealth of experience within the
industry, the only point that could be made was that at

the end of his reign the board were all getting a bit old

and the lack of succession planning. Strength.
Andros had foresight and innovation, but let himself

down through lack of research of new ventures and

selecting the wrong people as managers. Andros had

good knowledge, but lacked business experience and
changed his management team to suite, his way of