Page 91 - Stakis Consolidated Teaching Note

Period 1947 – 1987, Reo Stakis Chairman &
Entrepreneur. Corporate Planning Process Model

Where are Where are How do we

we now? we going? get there?

Internal Environment
Market penetration (S)
Stakis name (S)
Re-investment program (S)
Financial planning (W)
Family management structure (W)
No succession planning (W)

Stakis Implementation
Aims Strategic Choice Expand hotel & casino
Strategic Organic growth, portfolio. Market
Objectives minor acquisitions penetration.
become market
leader.
External Environment
New market entry (O) Monitor
Booming economy (O)
Market penetration (O) Independent divisional
financial performance.
Rising interest rates (T)
Competitor market entrants (T)

Re-Appraisal
Financial
restructuring

Figure 15

As can be seen from the where are we now, SWOT titles,

the strategic direction chosen by Reo Stakis is organic

growth and to become a market leader. This was
implemented by market penetration within the hotel and

casino business, along with some related diversification.

The growth was monitored by monitoring each