Page 86 - Stakis Consolidated Teaching Note
P. 86
The External Environment:
Economic Factors: Inflation & interest rates, GDP, trade
deficits/surplus, budget deficit/surplus.
Demographic Factors: Population size, ethnic mix, age structure,
income distribution, geographic distribution.
Political & Legal Laws on taxation & employment, education
Factors: policies.
Socio-cultural Factors: Workforce diversity, environmental concerns,
social class, beliefs & customs.
Technological Factors: Product innovations, research & development,
new technology, communication technology,
application of knowledge.
Global Factors: Important political events, newly industrialised
countries, global markets.
Stakis: Generic Pest Analysis.
Reo Stakis Andros Robertson &
Stakis Michels
Political
Gaming Legislation Threat Threat Threat
Alcohol retail Legislation Opportunity Opportunity Opportunity
Political change N/A Threat
Healthcare Legislation N/A Opportunity Opportunity
Financial Legislation Opportunity Opportunity Threat
Tax increases / decreases N/A Threat Threat
National Strikes (miners) N/A Threat N/A
Economic
Interest Rates N/A Threat Threat
Economic growth Opportunity Opportunity
