Page 126 - GLOBAL STRATEGIC MARKETING

EPRG FRAMEWORK

Geocentrism

- A world

orientation

Best man for the job irrespective of

national origin

Regiocentric and Geocentric

• Region or entire world as potential market
• Firm develops policies and organizes activities on a regional or
worldwide basis
• Marketing personnel from the region or from any country
• Standardized product lines for regional or worldwide markets
• Regional or Global channels of distribution are also developed

Conclusion

➢ The globalisation of Markets has necessitated all managers to pay
attention to International marketing.
➢ Other than Environmental factors, self reference criterion are
considered obstacles to International Marketing.