Page 214 - GLOBAL STRATEGIC MARKETING
P. 214

9.7 The Euro

               In January 1999, the Euro was designated the future currency for all EU

               member states. The euro is the culmination of a long-term effort to create
               monetary union within the EU. The goal is that the movement of capital,
               labour, goods, and services between the members is as easy as within

               them.  The  physical  (borders),  technical  (standards)  and  fiscal  (taxes)
               barriers among the member states are removed to the maximum extent

               possible. These barriers obstruct the freedom of movement of the four
               factors of production. To remove these barriers the member states need

               political will and they have to formulate common economic policies.  The
               euro will enhance the efficiency of the Single European Market and act as
               a step towards complete economic union in the EU (Harrison et al., 2000,

               p. 244). The European Central Bank is responsible for implementing a
               single monetary policy and maintaining price stability in the EU. With the

               ceding of their primary responsibility to the European Central Bank, the
               national  central  banks  have  become  part  of  the  European  System  of
               Central Banks, with the governor of each member’s central bank sitting on

               the  European  Central  Bank  Council,  responsible  for  formulating  its
               monetary polices. The euro is viewed as an instrument of economic and

               monetary union, which itself has a political dimension. Once the Euro is
               established completely between all European countries, it will lead to a
               greater degree of political union. The UK has not signed up to the Euro

               (but  is  a  member  of  the  European  Union),  preferring  to  retain  its
               sovereignty in this area and its own currency – the UK pound (£).



               9.7.1. Member states

               The  European  Union  comprises  27  member  states.  Each  of  these  EU

               member states is a sovereign nation that has joined the European Union.
               All  EU  member  states  have  representation  in  the  institutions  of  the
               European Union. From an original EU member states list of six countries

               in 1951, a total of six enlargements have been taking place over the years,
   209   210   211   212   213   214   215   216   217   218   219