Page 11 - CL Case Structure
P. 11
Context
You may wish to set the company in the context of its
industry. After all, industries have their own idiosyncrasies
and challenges that make operating in them unique.
Identify the country of origin as well as the company’s
primary market(s).
Describe the company its origins, vision, mission, structure
culture, and unique advantages.
Describe the product range and its potential life cycle
position and movement. How does this fit with the
company’s timeline and objectives?
