Page 51 - CL Case Structure

Q3 If you are a bean counter then the answer is yes. If on

the other hand players are seen as human resources

that need to be nurtured and developed then not

taking account of the emotional effects of a bombing is

undoubtedly, detrimental to long-term effectiveness

and performance.

Football is a business and as such is subject to, as in this

case, disruptions to their financial position by attacks on

their share price.

The attack was simply an attempt to damage their prime

assets – the footballers. If they can’t win games they lose

support and revenue and as a consequence

investment/share-price falls.

If you bet on the fall happening and it does, then you

make money.

Wenergold’s recourse to ‘shorting’ came back to haunt him

in the form of a fourteen-year jail sentence for attempted

murder. It does however point to the vulnerability of all

businesses to changes in the environment