Page 125 - How not to cheat
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Marketing Mix
Product
Organic and healthy product, and good taste. (Chase)
Price
Generally speaking, since the quality of the product
lines are high, premium prices can be charged for those
unique and specially designed products. (Chase/Milner)
Promotion
Imaginatively designed packaging, relevant promotions
have been developed. In particular, ‘Tyrrells Crisps ’ has
chosen suitable medias to deliver the right messages to
a widening customer base. (Milner)
Place
‘Tyrrells Crisps’ must continuously view the
development of relationships with those high-end
retailers and supermarkets both at home and abroad.
(Milner)