Page 125 - How not to cheat
P. 125

Marketing Mix





                 Product
                 Organic and healthy product, and good taste. (Chase)


                 Price
                 Generally speaking, since the quality of the product
                 lines are high, premium prices can be charged for those

                 unique and specially designed products. (Chase/Milner)


                 Promotion
                 Imaginatively designed packaging, relevant promotions
                 have been developed. In particular, ‘Tyrrells Crisps ’ has

                 chosen suitable medias to deliver the right messages to
                 a widening customer base. (Milner)


                 Place
                 ‘Tyrrells Crisps’ must continuously view the

                 development of relationships with those high-end
                 retailers and supermarkets both at home and abroad.

                 (Milner)
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