Page 2 - How not to cheat

THE LAB

CONTENT ELEMENTS

Easy as pie – Cases, their construction and
analysis are really quite simple. All it tends to
require is some hard work and the willingness to
communicate with a variety of interested
Business Case Study
parties.
E-resources
Flexibility – Whether you are developing or
answering a case study flexibility of thought and
analysis is of paramount importance. Only your
imagination sets the limit of what you create.
The Case Lab is a simple way of bringing
Keep it simple – Show how the target company
has developed and apply the appropriate tools together business case studies, their construction,
of analysis. Always support what your analysis usage and analysis based upon a variety of cases
proposes in your answer or suppositions. developed for use in the learning environment

Open your mind – The willingness to learn is through proactive integration of theory and
an essential part of the case method whether practice.
you are the student or lecturer. Every situation
is a learning opportunity but one you must be
receptive to.

2+ is greater than 1 - Team work will
gernerally lead to stronger more
comprehensive answers to case study Change is
inevitable it is
questions than those achieved by the simply a question
of when and how?
individual on his/her own. Learning is not
just about coming up with a solution.

JIM GALLAGHER