Page 6 - How not to cheat
P. 6
The Case Study: Tyrrells Chips
In 2000, after twenty years in farming potatoes, William
Chase was faced with potential business failure when
McCains refused his chipping crop. He looked for other
avenues of activity which freed him from the drudgery of
a ‘captured supplier'.
With a strong desire to remain in farming he sought a
solution to his problem both, practical and psychological,
and hit upon the idea to turn his potatoes into chips.
Production started in July 2002, with four flavours.
Tyrrells homemade chips were an immediate success as
customers bought into the 'pedigree' of the product
