Page 53 - How not to cheat

grown potatoes only, the chances of a negative impact on Tyrrells
due to environmental regulations are slim.
By seeing the overall PESTLE analysis, it can be safely concluded that

Chase’s business idea and decisions were mostly correct. There were
few areas like Tesco case where he was not able to capitalise on the

available opportunity but overall he was very successful in whatever
he did for building a unique brand for Tyrrells Chips. We would also
look at the five forces analysis to decide what factors Chase (and

Tyrrells chips) had to face and whether it suited his business idea or

not.