Page 61 - How not to cheat

incentives for companies offering organically grown
healthy products. These incentives may be in form of

monetary like tax benefits and non-monetary benefits like

free airtime for advertisements, discounted land for
setting up manufacturing units etc. Tyrrells would be

greatly benefitted by these incentives given by the

government if they are able to prove that their chips are

healthier than other chips available in the market.
4. Social Media: The rise of social media has opened the

flood gates of opportunities for the companies. Tyrrells

should capitalise on this opportunity and use social media

to its maximum to create awareness about its’ healthy
chips, using it for marketing purpose and also using it as a

platform to interact directly with the end consumers. This

will enable them to get valuable feedback about their
products directly from the end consumers. They can use

this feedback to improve upon their existing products and

processes.

Threats

1. Highly competitive market: The market for chips is a

highly competitive and is largely dominated by big players.
Additionally, most of the players are offering chips at a

much lower price as compared to Tyrrells i.e. they are

targeting the mass segment. The Tyrrells have to fight

battle on two fronts:- the first one is to create the premium
image of Tyrrells chips and the second one is to counter

the competition from other companies.

2. Everyone has the similar product: Almost every

company out there is virtually selling the same or similar
product. This makes it difficult for Tyrrells to differentiate