Page 62 - How not to cheat

its product from others. Tyrrells have been constantly
trying to build a healthy brand image among consumers.

This has to be supported by multi-million dollar

advertising campaign in some markets.
3. Government restrictions on level of fat and salt: In some

countries, the government also put some restrictions for

the amount of fats, salts and some other important

ingredients that can be used in the products. These
restrictions may lead to decline in the taste and freshness

of the Tyrrells chips which will impact not only the sales

volume but also the overall brand image of the company.

4. Adverse weather changes: Potato is an agricultural
output and just like any other crop, it is susceptible to

unfavourable weather conditions. With increased climate

change and global warming issues, the chances of adverse
weather condition cannot be ruled out. All potatoes are

grown in the same place and if any weather related

disaster happens, it might impact the entire batch of

potatoes grown at that time.