Page 18 - Drambuie case study

PHIL PARNELL: THE REJUVENATION

To help beef-up the strategic management of Drambuie Phil

Parnell was recruited to the board as a non-executive

director in 2004 and became the first externally appointed

chief executive of Drambuie in February 2005.

Parnell 2004

Phil Parnell explains his joining and reviews the family

position

Parnell 2004